Social Media Marketing

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Social Media Marketing

Social Media Marketing for Businesses

Social media marketing is a great way for businesses of any kind or size to flourish and achieve their goals and satisfy their customers. Customers are more likely to confront ads on social media and websites rather than traditional newspaper and TV. If you have not yet set up a social media presence for your company, no matter how big or small it is, you are missing out on potential clients as we speak. Facebook, Twitter, Instagram, and Pinterest are great platforms where you can pitch your clients. Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

What Is Social Media Marketing?

Social media marketing, or in short, SMM, is a category of of internet marketing that pretty much deals with composing and sharing content on social media networks in order to accomplish your marketing and branding goals. Social media marketing comprises procedures like posting text and image updates, videos, and other content that stimulates engagement from the audience’s end. It also includes paid social media advertising.
We’ve created this guide to provide you with an introduction to social media marketing and some starter social media marketing tips and training to improve your business's social presence.
With these tips, you can begin developing your own social media marketing expert plan.

Social Media and Marketing: Start With a Plan

One needs to brood on his business goals before starting a social media campaign. A social media strategy that incorporates specific business goals in mind is an ideal point for any company to start off with. What you seek should be campaign that can fulfill long-term goals.
Here are some questions to ask when defining your social media marketing goals:

• What are you hoping to achieve through social media marketing?
• Who is your target audience?
• Where would your target audience hang out and how would they use social media?
• What message do you want to send to your audience with social media marketing?

How Social Media Marketing Can Help You Meet Your Marketing Goals

Social media marketing can help with a number of goals, such as:

• Increasing website traffic
• Building conversions
• Raising brand awareness
• Creating a brand identity and positive brand association
• Improving communication and interaction with key audiences

Best Social Media Marketing Tips

Are you someone’s who’s about to take baby-steps of social media marketing? Here are a few tips to kick off your social media campaigns.

• Social Media Content Planning — As discussed previously, building a social media marketing plan is essential. Consider keyword research and competitive research to help brainstorm content ideas that will interest your target audience. What are other businesses in your industry doing to drive engagement on social media?
• Great Social Content — Consistent with other areas of online marketing, content reigns supreme when it comes to social media marketing. Make sure you post regularly and offer truly valuable information that your ideal customers will find helpful and interesting. The content that you share on your social networks can include social media images, videos, infographics, how-to guides and more.
• A Consistent Brand Image — Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, your business’s core identity, whether it's friendly, fun, or trustworthy, should stay consistent.
• Social Media for Content Promotion — Social media marketing is a perfect channel for sharing your best site and blog content with readers. Once you build a loyal following on social media, you'll be able to post all your new content and make sure your readers can find new stuff right away. Plus, great blog content will help you build more followers. It's a surprising way that content marketing and social media marketing benefit each other.
• Sharing Curated Links — While using social media for marketing is a great way to leverage your own unique, original content to gain followers, fans, and devotees, it’s also an opportunity to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Curating and linking to outside sources improves trust and reliability, and you may even get some links in return.
• Tracking Competitors — It’s always important to keep an eye on competitors—they can provide valuable data for keyword research and other social media marketing insight. If your competitors are using a certain social media marketing channel or technique that seems to be working for them, considering doing the same thing, but do it better!
• Measuring Success with Analytics — You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure your most triumphant social media marketing techniques, as well as determine which strategies are better off abandoned. Attach tracking tags to your social media marketing campaigns so that you can properly monitor them. And be sure to use the analytics within each social platform for even more insight into which of your social content is performing best with your audience.
• Social Media Crisis Management — Things don't always go swimmingly for brands on social media. It's best to have a playbook in place so your employees know how to handle a snafu. Check out our guide to social media crisis management to see examples of the worst social media disasters, plus tips on how they should have been handled.

How to Choose the Best Social Media Platforms for Marketing

Here's a brief overview about how to use social media for marketing according to each platform’s unique user base and environment. Different social media marketing sites require different approaches, so develop a unique strategy tailored for each platform.

Using Facebook for Social Media Marketing

Facebook’s casual, friendly environment requires an active social media marketing strategy. Start by creating a Facebook Business Fan Page. You will want to pay careful attention to layout, as the visual component is a key aspect of the Facebook experience. Facebook is a place people go to relax and chat with friends, so keep your tone light and friendly. And remember, organic reach on Facebook can be extremely limited, so consider a cost-effective Facebook ad strategy, which can have a big impact on your organic Facebook presence as well!

Using Google+ for Social Media Marketing

Google+ entered the scene as a Facebook competitor, but it now serves a more niche audience. It won't work for everybody, but some communities are very active on Google+. On Google+ you can upload and share photos, videos, links, and view all your +1s. Also take advantage of Google+ circles, which allow you to segment your followers into smaller groups, enabling you to share information with some followers while barring others. For example, you might try creating a “super-fan” circle, and share special discounts and exclusive offers only with that group.

Using Pinterest for Social Media Marketing

Pinterest is one of the fastest growing social media marketing trends. Pinterest’s image-centered platform is ideal for retail, but anyone can benefit from using Pinterest for social media purposes or sales-driving ads. Pinterest allows businesses to showcase their product offerings while also developing brand personality with eye-catching, unique pinboards. When developing your Pinterest strategy, remember that the social network's primary audience is female. If that's your demographic, you need a presence on Pinterest!

Using Twitter for Social Media Marketing

Twitter is the social media marketing tool that lets you broadcast your updates across the web. Follow tweeters in your industry or related fields, and you should gain a steady stream of followers in return. Mix up your official tweets about specials, discounts, and news with fun, brand-building tweets. Be sure to retweet when a customer has something nice to say about you, and don’t forget to answer people’s questions when possible. Using Twitter as a social media marketing tool revolves around dialog and communication, so be sure to interact as much as possible to nurture and build your following.

Using LinkedIn for Social Media Marketing

LinkedIn is one of the more professional social media marketing sites. LinkedIn Groups is a great venue for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded individuals. It's also great for posting jobs and general employee networking. Encourage customers or clients to give your business a recommendation on your LinkedIn profile. Recommendations make your business appear more credible and reliable for new customers. Also browse the Questions section of LinkedIn; providing answers helps you get established as a thought leader and earns trust.

Using YouTube for Social Media Marketing

YouTube is the number one place for creating and sharing video content, and it can also be an incredibly powerful social media marketing tool. Many businesses try to create video content with the aim of having their video “go viral,” but in reality those chances are pretty slim. Instead, focus on creating useful, instructive “how-to” videos. These how-to videos also have the added benefit of ranking on the video search results of Google, so don't under-estimate the power of video content!

Location-Based Social Media Tools

Social media platforms like Yelp and FourSquare are great for brick and mortar businesses looking to implement marketing on social media. Register on these sites to claim your location spot, and then consider extra incentives such as check-in rewards or special discounts. Remember, these visitors will have their phones in hand, so they will be able to write and post reviews. A lot of good reviews can significantly help sway prospective visitors to come in and build your business!

Using Reddit for Social Media Marketing

Reddit, or similar social media platforms such as Stumble Upon or Digg, are ideal for sharing compelling content. With over 2 billion page views a month, Reddit has incredible social media marketing potential, but marketers should be warned that only truly unique, interesting content will be welcomed. Posting on Reddit is playing with fire—submit spammy or overtly sales-focused content and your business could get berated by this extremely tech-savvy community. If you have content you believe the Reddit community (majority is young, geeky, liberal, and internet-obsessed) would enjoy, you could reap tremendous benefits and earn valuable traffic. Using social media in marketing does more than improve site traffic and help businesses reach more customers; it provides a valuable venue for better understanding and learning from your target audiences.

How SMM Works?

Social media marketing functions on the principles of social media optimization (SMO). It’s a new uprising field in the internet marketing world. To upgrade your business or brand sales, it is important to utilize social media to get in touch with the targeted audience. And successfully conducted social media marketing will not only upgrade your sales but will also aid you to boost your brand’s goodwill.

• Research:SMM allows you to research and understand the market and provides you deep and close analysis on market condition, your competitors, and what your audience needs and demands. This ultimately helps you approach them appropriately.
• Discover Opportunities All businesses are primarily about finding opportunities and transforming them into fruitful results. SMM provides you enough space to discover the right opportunities for your business and finally utilize them to build your business.
• Formulate Opportunities When you implement SMM strategies in your business, you not only identify opportunities but can also formulate or prioritize them keeping your business goals in mind.
• Final Review and Report With SMM, you will be updated with real-time reviews and reports. It will help you in making better decisions in the future about your marketing business. You can also improvise implementations in your business.

Benefits Of SMM!

• SMM helps you in increasing your business brand visibility. Social media being the hub of a global audience empowers you by enhancing your brand’s visibility.
• With SMM you can increase the organic traffic to your website without paying any extra money for Google ads.
• SMM lets you earn a good amount of profit in your online business. It provides you more visibility, better interaction, and increased sales together help you increase your profit margin.
• Through SMM you can increase your sales in different segments. And if you are into providing services then you can also take the help of SMM to improve sales of services.
• With the help of SMM, you can get favorable results in your online business. It provides you the required fuel to achieve results which your endeavor and business deserve.

Social Media Marketing Strategy

• Target true engagement
• Work with micro-influencers
• Get rid of fake followers
• Make your social profile shoppable
• Include dark social in your strategy
• Capitalize on FOMO with live video
• Test out augmented reality ads

Social media marketing is a great opportunity for you to promote your business, company brand and its products. You can also tell your customers about your product and services with the help of social networking sites. To get the successful and fruitful results from this powerful channel (SMM), you only need to manage your social media effectively and know how it can work for you.